The Brief
Luxgrove Homes briefed Ademchic to design interiors that would sit naturally alongside the architect’s external language — elegant, grounded in traditional detail, but unmistakably contemporary. The result is Ivy Gardens: nine self-contained apartments on a quiet, tree-lined street in Ealing (W5), surrounded by grand Victorian houses.
Ademchic was responsible for the full interior design specification across all nine units — a mix of two and three-bedroom homes, each designed to the same standard without tiering or compromise.
Specification
Every apartment is specified to the same standard. Kitchens feature British-made shaker cabinetry with Kumari quartz worktops and Neff appliances. Bathrooms are finished in large format marble with black brassware and heated towel rails. Throughout the living spaces, bespoke media units and built-in wardrobes are designed as architectural elements rather than fitted furniture, and smart lighting and security are managed via the Avande SELECT portal. The lighting strategy is deliberately layered — warm, considered, and nothing like the flat brightness of standard downlights. Underfloor heating runs through every unit, with private gardens at ground level and balconies above.
Sustainable Interior Design
The Luxury Lifestyle Awards assessed Ivy Gardens with a sustainability score of eight out of ten — the highest ever recorded in the category. That score reflects decisions made at specification stage, not retrofitted claims.
Ademchic specified large format porcelain tiles in the bathrooms for their lower-energy manufacturing process, and produced setting-out drawings to minimise cutting waste on site. Materials were selected for longevity as well as aesthetics — durable enough to age well, not just look good on handover day. Tile and material suppliers were chosen for recycled content where available. LED lighting and energy-efficient underfloor heating were specified throughout.
Outcome
Six buyers reserved before the building was complete. Seventy-eight percent of apartments were taken before practical completion — on a street with no passing footfall and no location shortcut. They bought because the show home delivered exactly what the marketing promised.
Ademchic has worked with Luxgrove Homes across sixteen schemes. The approach on each is the same: design the interiors with the same rigour as the architecture, specify for longevity as well as aesthetics, and create a marketing proposition that holds from the first CGI to the final viewing. The award recognised that methodology — not just a beautiful scheme, but the decisions behind it.