Privacy Policy

Data Controller

The data controller responsible for your personal data is Ademchic Ltd (company number 10284115), registered at Office 309, Centro Forum, 74–80 Camden Street, London NW1 0EG. You can contact us at info@ademchic.com or on 020 3880 7400.

Introduction

Ademchic is a London-based interior design and branding studio specialising in residential developments, BTR and private clients. This Privacy Policy explains how we collect, use, disclose and otherwise process personal information in connection with our business, including through our website (ademchic.com).

We are committed to respecting your privacy rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy applies to all personal data we collect, whether through direct interactions, website visits, or third-party services.

Information We Collect

We collect personal information in the following ways:

• Contact Form Submissions: When you submit our contact or enquiry form, we collect your name, email address, phone number, project type, and any message you provide.
• Newsletter Opt-In: If you tick the newsletter checkbox on our contact form, we record your consent to receive occasional updates about our projects and news.
• Email Correspondence: When you email us directly, we retain your email address and the content of your messages for the purpose of responding and maintaining business records.
• Website Analytics: We use analytics tools (such as Google Analytics) to understand how visitors interact with our website. This includes IP addresses, browser type, pages visited, and time spent on the site.
• Cookies: We use essential and analytics cookies as described in the Cookies section below.

Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. The bases we rely on are:

• Legitimate Interest (Article 6(1)(f)): We process enquiry form submissions and email correspondence to respond to your requests and manage potential business relationships. We have assessed that this processing is necessary for our legitimate business interests and does not override your rights.
• Consent (Article 6(1)(a)): We send marketing communications (project updates and news) only to individuals who have given explicit consent by ticking the newsletter opt-in checkbox on our contact form. You can withdraw this consent at any time by emailing info@ademchic.com or clicking the unsubscribe link in any marketing email.
• Contract (Article 6(1)(b)): Where you engage us as a client, we process your data as necessary to fulfil our contractual obligations, including project updates, invoicing, and delivery of work.
• Legal Obligation (Article 6(1)(c)): We retain certain financial and project records to comply with UK tax, accounting, and company law requirements.

How We Use Your Information

We use your personal information for the following purposes: to respond to your enquiries and provide information about our services; to communicate with you about potential projects or business opportunities; to send project-related updates, timelines, and deliverables where you have engaged us as a client; to send occasional marketing communications where you have opted in; to improve our website, services, and user experience through analytics; and to comply with legal obligations under UK data protection law.

We do not sell your personal data. We do not send unsolicited marketing communications to anyone who has not explicitly opted in.

Cookies and Tracking Technology

What are cookies? Cookies are small data files stored on your device when you visit our website. They help us understand how you use the site and remember your preferences.

Types of cookies we use:

• Strictly Necessary Cookies: Required for the website to function (e.g., session management, form submission). These do not require consent.
• Analytics Cookies: Used to understand visitor behaviour and improve site performance through tools like Google Analytics. These are only set with your consent.

Cookie consent: When you first visit our website, non-essential cookies are not set until you give consent. You can change your cookie preferences at any time through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling analytics cookies will not affect website functionality.

Third-Party Services

Our website uses the following third-party services that may process your data:

• Formspree (form processing): Contact form submissions are processed by Formspree Inc., a US-based service. Formspree acts as a data processor on our behalf. Data may be transferred to and stored in the United States. Formspree maintains appropriate safeguards for international data transfers. For details, see Formspree’s Privacy Policy.
• Google Analytics: Collects and analyses website usage data to help us improve our site. Google processes this data according to their privacy policy. We use IP anonymisation where available.
• Google Fonts: Web fonts are loaded from Google’s servers, which may log your IP address. See Google’s Privacy Policy.
• Embedded Content: We may embed content from external platforms (YouTube, Instagram, etc.). These platforms may set their own cookies and collect data in accordance with their privacy policies.

We are not responsible for the privacy practices of third-party services. We encourage you to review their privacy policies directly.

International Data Transfers

Some of our third-party service providers (including Formspree and Google) are based outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or the service provider’s participation in recognised data protection frameworks.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy. Generally:

• Enquiries: Contact information from form submissions is retained for up to 3 years from your last interaction, or until you ask us to delete it.
• Marketing Consent: We keep a record of your newsletter opt-in consent for as long as you remain subscribed, and retain evidence of consent for 1 year after you unsubscribe.
• Client Projects: Project-related information is retained for the duration of the engagement plus 7 years (for accounting and legal compliance).
• Website Analytics: Analytics data is typically retained for 26 months.

If you request deletion of your information, we will remove it within one calendar month unless we have a legal obligation to retain it.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete information.
• Right to Erasure: You can request that we delete your personal data, subject to certain legal exceptions.
• Right to Restrict Processing: You can request that we limit how we use your information in certain circumstances.
• Right to Data Portability: You can request your personal data in a structured, commonly used format and have it transferred to another organisation.
• Right to Object: You can object to our processing of your information where we rely on legitimate interest as the lawful basis.
• Right to Withdraw Consent: Where we process your data based on consent (e.g., marketing emails), you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before you withdrew consent. To unsubscribe from marketing, email info@ademchic.com or use the unsubscribe link in any marketing email.

To exercise any of these rights, contact us at info@ademchic.com. We will respond within one calendar month of receiving your request. In complex cases, we may extend this by a further two months, but we will let you know within the first month if this is necessary.

Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. These measures include secure data transmission via SSL/TLS encryption, restricted access to personal data on a need-to-know basis, and regular security reviews.

However, no method of transmission over the internet or data storage is completely secure. While we take appropriate precautions, we cannot guarantee absolute security.

Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will update the “Last updated” date at the top of this page. For material changes, we will take reasonable steps to notify you, such as placing a prominent notice on our website. We encourage you to review this policy periodically.

Contact Us & Complaints

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:

Ademchic Ltd
Company number 10284115
Office 309, Centro Forum, 74–80 Camden Street
London NW1 0EG
Email: info@ademchic.com
Phone: 020 3880 7400

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection, at ico.org.uk/make-a-complaint or by calling 0303 123 1113.