Ivy Gardens by Luxgrove Homes — Winner, Best Luxury Apartment Interior Design in London, Luxury Lifestyle Awards 2025
Interior design, spatial planning, and property marketing for residential developers across the UK.
The difference between a development that sells on launch weekend and one that lingers on the market is rarely location alone. It is the interior specification, the quality of the marketing, and whether the whole proposition feels considered or cobbled together from different suppliers who never spoke to each other.
Ademchic works with residential developers to design interiors that command premium pricing, produce marketing that drives reservations before practical completion, and deliver a specification that makes buyers feel they are getting something genuinely worth the price. We handle everything from spatial planning and floor plan optimisation through to CGIs, brochures, and show home styling — as a single studio, with one creative direction.
Whether you are delivering four townhouses or fifty-six family homes, the approach is the same: design the interiors with the same rigour as the architecture, and market the scheme with the same ambition.
Ivy Gardens by Luxgrove Homes — Winner, Best Luxury Apartment Interior Design in London, Luxury Lifestyle Awards 2025
Most developers understand that good interiors sell homes. Fewer understand that interior design is not a finishing exercise — it is a strategic decision that begins at floor plan stage and carries through to the last photograph in the brochure.
A floor plan that wastes space in hallways costs you sellable square footage. A kitchen layout that does not accommodate the appliances your buyer expects costs you credibility at viewing stage. A specification that looks expensive in the CGI but feels ordinary in person costs you the premium you planned for.
We treat interior design as a commercial tool. Every decision we make — from the width of an island to the finish on a door handle — is informed by who your buyer is, what they expect, and what will move them from viewing to reservation.
Interiors designed to feel aspirational from the first viewing — setting the tone for the entire scheme.
Every room designed to photograph as well as it lives — because the brochure sells the home before the viewing does.
Get in touch to discuss how we can add value to your scheme.
We begin every project at the floor plan. Before any design direction is set, we assess every unit type for proportion, flow, and livability. Kitchens are sized for how families actually cook. Primary suites are configured as retreats, not afterthoughts. Living spaces are proportioned for generosity. The result is homes that feel more spacious, more considered, and more valuable — without changing the structural envelope.
We develop a complete interior identity for each scheme — a material palette, finish specification, and design language that is specific to the project, its architecture, and its buyer. Every tile, worktop, fitting, and fixture is specified to a standard that reinforces the quality of the scheme. We produce full specification documents and setting-out drawings for your build team.
Because we design both the interiors and the marketing, everything is consistent. The CGIs show exactly what the buyer will get. The brochure tells a coherent story. We produce the full marketing package — CGIs, brochures, digital assets — so your sales launch is ready the moment the scaffolding comes down.
A show home is not a decorated room. It is a sales tool — the single most important touchpoint in the buyer journey. We style show homes that convert viewings into reservations, with every detail calibrated to the buyer profile: the books on the shelf, the art on the wall, the scent in the hallway. Nothing is accidental.
Show homes styled to convert viewings into reservations — every detail calibrated to the buyer profile.
Floor plan optimisation for every unit type — improving proportion, flow, and sellable square footage within the existing structural envelope.
Concept, mood boards, full material and finish specification, kitchen and bathroom layouts, and setting-out drawings for your build team.
Furniture specification, installation, and styling — show homes designed as sales tools, not decorated rooms.
CGI production, art direction, VR show homes, and virtual tours — marketing assets that sell the scheme before completion.
Brand identity, brochure design and copywriting, signage, and digital marketing assets — all designed in-house.
Photography direction and styling for completed schemes — ensuring the finished product is captured with the same quality as the design.
Brand direction and property marketing designed alongside the interiors, by the same studio.
We work with boutique developers, investors and small housebuilders delivering premium schemes of 4 to 150 units — clients who want interior design and property marketing that justifies a premium price. From space planning and full scheme specification to development branding — we’re a creative partner that understands quality-led, buy-to-sell development.
From boutique townhouses to large-scale family housing — the same rigour applied at every scale.
“We work extensively with our interior design team at Ademchic, who are with us from the very start, from design concept and CGIs to the interior specification and show home styling. It’s a fully integrated approach that ensures a consistent quality and vision across every project.”
— William McKenna, Luxgrove Homes
Tell us about your development — whether it is in planning, under construction, or ready for marketing. We’ll come back to you within 24 hours.
Our paid design consultations give developers focused, actionable design direction in a single session. Specification review, floor plan audit, or marketing strategy — no long-term commitment required.