Interior design and brand direction for build-to-rent and co-living schemes.
Build to Rent is the fastest-growing residential asset class in the UK, attracting record investment and reshaping how people live. But growth brings competition — for residents, for capital, and for attention. The schemes that win aren't just well-located. They're well-designed, well-branded, and built to perform over decades, not just on launch day.
Ademchic designs and brands BTR and co-living schemes that attract residents, reduce voids, and build the kind of communities that drive long-term occupancy and investor confidence. We combine interior design with brand strategy and marketing — delivered by a single studio, with one point of contact, from concept through to leasing.
Whether you're an operator launching a 200-unit scheme, an investor assessing a pipeline asset, or a developer transitioning from build-to-sell — we solve design problems at every scale, from strategic direction to full delivery.
BTR isn't residential development with a different exit strategy. It's a fundamentally different product — one where the end user lives with your design decisions every single day. That changes everything about how you approach interiors, materials, communal spaces, and brand.
In a buy-to-sell scheme, design needs to photograph well and create an emotional first impression. In BTR, design needs to work — day after day, tenant after tenant, year after year. The materials need to withstand real use. The layouts need to support real routines. The communal spaces need to foster genuine connection without feeling forced.
And then there's brand. In a market where residents have more choice than ever, your scheme's identity — from the name and visual language to the lobby experience and the tone of your welcome email — is what turns a viewing into a tenancy and a tenancy into a renewal.
A residents' lobby designed to set the tone — positioning the building before a single word is spoken.
Communal spaces detailed to hotel-grade standards — the kind of finish that justifies a premium.
Every BTR scheme exists in a local market with specific demographics, competitors, and price points. We start by analysing who your residents will be, what they're currently choosing, and where the gaps are. That research shapes every design decision — from the colour palette in the lobby to whether your amenity spaces prioritise co-working, fitness, or socialising.
We specify materials and finishes that balance aesthetic quality with operational reality. That means surfaces that look good after a thousand tenants, joinery that survives communal use, and layouts that maintenance teams can service efficiently. Spaces that feel considered on day one and still feel that way on year five.
A BTR scheme is a brand — whether you design it intentionally or not. We create brand identities that carry through every resident touchpoint: signage, digital presence, marketing collateral, amenity spaces, and the physical experience of arriving home. A scheme that feels cohesive, intentional, and worth paying a premium for.
We produce the marketing assets that fill your scheme before it opens — CGIs, Virtual Walkthroughs and brochures. Because we design both the interiors and the marketing, everything is consistent. What prospects see in the brochure is what they get when they walk through the door.
Amenity spaces designed to earn their place — where residents choose to spend time, not just pass through.
Reworking apartment and communal layouts to maximise lettable area, improve resident flow, and create space for amenities.
Concept through to specification — apartments, lobbies, lounges, co-working, gyms, and every shared space in between.
Finishes selected for aesthetic impact and operational longevity. Surfaces that look considered after a thousand tenancies.
Naming, visual identity, tone of voice — a cohesive brand that carries through every resident touchpoint.
Photorealistic visualisations and virtual walkthroughs that sell the scheme before a single brick is laid.
Brochures, signage, wayfinding, and digital assets — all designed in-house, all consistent with the interiors.
Looking to differentiate through design and brand, improve resident satisfaction, and reduce void periods.
Assessing pipeline assets who need a design partner to validate concepts, optimise layouts, and create investable brand identities.
Who need to understand how BTR design differs from traditional residential — and want a studio that's delivered it before.
Building community-led shared living spaces that balance privacy with connection, durability with warmth.
At Keslake, our redesign of 110 apartment layouts carved out two additional spaces: a co-working and a resident club. Overall, we added over 150m² of communal amenity without reducing a single unit.
We publish specialist BTR design research at btrinteriordesign.com — covering operational efficiency, budget strategy, mixed-use models, and designing for diverse demographics. It's the thinking behind the work.
"We work extensively with our interior design team and project architects to make sure that the layouts are maximised. To ultimately build a more artisan product. Making sure that these houses both look spectacular when they are built and photographed, but equally are very usable and livable."
— William McKenna, Luxgrove Homes
Tell us about your BTR or co-living project — whether it’s in planning, under construction, or ready for a rebrand. We’ll come back to you within 24 hours.
Our paid design consultations give BTR operators and investors focused, actionable design direction in a single session. No long-term commitment required.