“BTR design that puts the resident experience first.”
Elliott House is a Build to Rent development by Grifo Developments — a developer with whom Ademchic has built a sustained working relationship across multiple BTR projects. The brief was to create a residential scheme where the interior design actively supports the operator’s commercial model: attracting residents, reducing void periods, and building the kind of loyalty that sustains long-term occupancy.
Build to Rent demands a different design logic from for-sale housing. The specification must be durable enough to withstand turnover, refined enough to command premium rents, and distinctive enough to differentiate the scheme in a competitive lettings market. Every material choice, every spatial decision, every amenity was evaluated through that lens.
Ademchic designed the apartment interiors with the BTR operating model in mind — specifications that balance aesthetic quality with commercial resilience. Materials were selected for longevity and ease of maintenance without compromising the residential feel that attracts and retains tenants.
The spatial planning ensured every apartment performed efficiently — maximising lettable area while maintaining the proportions and flow that make a home feel generous rather than optimised. Kitchens, bathrooms, and living spaces were designed to a consistent standard that reinforces the brand promise of the development.
Elliott House — interior specification and amenity design
The amenity strategy was designed to support the operator’s commercial objectives — creating shared spaces that residents actually use, that justify service charges, and that differentiate the scheme from standard rental stock. Each amenity was positioned within the building based on how residents would experience the journey through shared spaces, not on where leftover floor area happened to fall.
Elliott House established the foundation for Ademchic’s ongoing relationship with Grifo Developments — a partnership that has since expanded to include additional BTR projects. The success of Elliott House demonstrated that considered interior design is not a luxury in BTR — it is a commercial necessity that directly impacts occupancy, retention, and rental premiums.
Whether you’re at site acquisition or already in construction, the earlier we’re involved, the more value we can add.
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