Ivy Gardens

Luxgrove Homes had delivered the architecture — a contemporary three-storey building on a tranquil, tree-lined street in Ealing Common, surrounded by grand Victorian houses. The architecture was confident and distinctive. The brief to Ademchic was equally clear: create elegant interiors where luxury would merge with traditional touches effortlessly, extending the architect’s design language to unify the whole scheme.

This was not a brief for decoration. It was a brief for integration — interiors that would feel inseparable from the architecture, as if the building had been designed from the inside out.

Inglis Road is a quiet residential street. There is no passing traffic, no natural footfall. The site hoarding would be seen primarily by residents. Every buyer would need to be drawn to the development by the strength of the product and the quality of the marketing. The interiors — and nothing else — had to do the selling.

A Design Language That Extends the Architecture

The architecture at Ivy Gardens is modern and assured — generous glazing, clean proportions, some apartments offering triple-aspect living rooms flooded with natural light. Ademchic’s interior specification was developed as a direct continuation of this language: modern elegance with a warmth and tactility that references traditional interior craft without resorting to period pastiche.

What you see throughout Ivy Gardens is a careful balance. Modern covings and cornice detailing on ceilings give the rooms a sense of proportion and craftsmanship that most new-build apartments lack entirely. Bespoke media units and built-in wardrobes are designed as architectural elements, not afterthoughts. British-made Shaker style kitchens with Kumari quartz worktops and Neff appliances anchor the living spaces with substance and permanence — classic in their form, contemporary in their execution.

In the bathrooms, large format marble tiles with black brassware and heated towel rails create a spa-like quality that feels considered, not ostentatious. Every material was selected to reinforce the same message: this is a home where luxury is embedded in the detail, not applied to the surface.

Light as a Design Tool

One of the defining features of the Ivy Gardens specification is the lighting strategy. Rather than specifying standard downlights and moving on, Ademchic developed a comprehensive lighting design to evoke warmth and provide a luxurious feel across every space. Combined with the smart lighting and security systems delivered through the Avande SELECT portal, each apartment offers residents intuitive control over the atmosphere of their home — convenience and ambience integrated into a single system.

The architecture delivers the natural light. The specification ensures that after dark, the quality of the experience is maintained.

Bespoke Engineering, Not Volume Build

Ivy Gardens is not a standardised product. It is a bespoke, boutique scheme where the quality of the engineering and the precision of the build are as much a part of the proposition as the design itself. Every detail — from the underfloor heating throughout to the private gardens for ground-floor apartments and balconies for every upper unit — reflects a development built to a standard, not to a formula.

This is the distinction that matters: the difference between homes that are assembled and homes that are crafted. Buyers recognise it immediately, even if they cannot articulate exactly what they are responding to. They feel it in the weight of a door handle, in the way light falls across a room, in the quiet confidence of a kitchen that has been designed rather than selected from a catalogue.

Sustainable Specification, Without Compromise

Sustainability at Ivy Gardens is not a marketing label. It is embedded in the specification methodology. Larger format tiles were specified to reduce maintenance over the lifetime of the building. Suppliers were selected for their use of recycled content. Porcelain was chosen for the bathrooms specifically because its manufacturing process is more energy-efficient. Tile setting-out drawings were produced to minimise material wastage on site. LED lighting was specified throughout. Energy-efficient heating systems and underfloor heating serve every apartment.

This approach — specifying for longevity, responsibility, and performance alongside beauty — earned Ivy Gardens the Luxury Lifestyle Awards 2025 for Best Luxury Apartment Interior Design in London, with an unprecedented sustainability score of eight out of ten. The highest ever awarded in the category. Proof that sustainable design and luxury are not opposing forces — in the hands of the right design team, they are the same thing.

The Completed Scheme

Seven of nine apartments were reserved before practical completion — seventy-eight percent of the scheme committed before the building was finished. On a quiet residential street with no passing trade, no street-level marketing advantage, and no location shortcut, the product did the work.

The interiors, the lighting, the specification, the show home installation, and the marketing told a single, coherent story. Buyers were not persuaded by visibility. They were persuaded by quality — by walking into a show home and understanding immediately that this was something different from the standard new-build offering.

The Luxury Lifestyle Awards recognition confirmed what the sales had already demonstrated. Ivy Gardens is not just a good development. It is the best apartment scheme in London in its category — designed, specified, and marketed to a standard that sets the benchmark for boutique residential design.